Built by a runner, for the long run.
Highform is a Shropshire-based group building specialist supplement brands for runners and endurance athletes.
Runners get sold gym supplements that were never built for them. We started Highform to change that.
Highform started in 2026 with a simple frustration. Most supplements are made for the gym, not for people who put in the miles week after week. Runners end up piecing things together from forums and guesswork.
So we're building the brands we wanted ourselves. Each one focuses on a single problem that people who train actually face, from keeping joints and tendons in one piece to recovering properly overnight.
Every brand sits under one group and follows the same rules: specialist products, trusted manufacturers, honest labelling and a long-term view of your health.
Jay Roberts, Founder
How we build
The same four rules apply to every brand in the group.
Specialist by design
Every brand is built for one job. No catch-all formulas.
Built around training
Products follow how athletes actually train: base, build, taper, race.
Sourced with care
Trusted manufacturers, UK-compliant ingredients, sealed and batch-traceable.
Long-term thinking
We're here to keep you going for decades, not to sell a quick fix.
The brands
Independent brands with their own identity, backed by one group.
Mileproof
Joint and tendon support for runners.
Sleep Forever
Night-time gummies for a calmer wind-down.
MuscleBeyond
Strength and muscle support for endurance athletes.
Saltline
Hydration and electrolytes for long sessions.
Stockists, clubs and partners.
Running clubs, gyms, physios and retailers can stock our brands and get team pricing.